Campaign Checklist
Great, you're ready to launch a campaign! By combining the tipping point with campaigns, The Point offers a singularly powerful approach to making things happen.
But because The Point is kind of a new idea, you might want to ask yourself these questions about your campaign before you launch.
Is my objective tangible?
Bad:
- Raise money for cancer
- Say "no" to drugs
Good:
- We want to fund a mural to be painted in the school commons
- Company X should stop dumping waste in the lake
If your campaign tips, do you believe your objective will be achieved?
When the tipping point is reached and everyone takes action, will that action achieve your campaign's objective?
Bad:
"We want BuyMart to give their employees health insurance, or else we will boycott if 10 people join." Analysis: 10 people won't make a difference. How many lost customers will it take to offset the cost of health insurance? That should be the tipping point.
Good:
Say Dave's Movie Theater has 5,000 customers buy popcorn each month and they just raised their price from $4 to $5, netting them another $5,000 a month. It's known that popcorn is mostly profit, so at most, $1 covers the cost. That means, 1,250 monthly popcorn customers would have to agree to stop buying popcorn to make the price increase a net loss for Dave. So a good campaign would be, "We want Dave's Movie Theater to reduce the price of popcorn by $1 or we will stop buying popcorn entirely if 1,250 people join."
If your campaign is a fundraiser, is it clear how the money will be used?
People like to fund specific projects. If you need $500, why do you need exactly that much, and how exactly will it be used? Add one or several posts to your campaign's discussion area detailing how you'll use the money. The more detail you provide, the more enthusiastic people will be about helping.